Rainbow Selects New CEO for Witty Toys

Michael Block will be stepping into the role.

License Global

February 12, 2020

1 Min Read

Rainbow has announced former partner and director at Toy Plus and previous senior Hasbro executive Michael Block will join the group as the new chief executive officer of Witty Toys, the toy company established and run by Rainbow since 2008.

 “I'm excited to join the Rainbow family and bring my expertise to Witty Toys,” says Block. “I look forward to exploring new opportunities and to developing new projects, while facing the challenges the competitive and dynamic toy industry offers.”

Before taking up this role at Witty Toys, Block has been running a consulting business, served as a director of Greenmonkey Yoga and was an advisor to Real Eats. He was previously a partner and director of Toy Plus and director of Smart Christmas Solutions and held senior management and international sales and marketing roles at Hasbro. Block is a graduate of American University.

Read more about:

Rainbow Group

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like