Rainbow Selects New CEO for Witty ToysRainbow Selects New CEO for Witty Toys

Rainbow has announced former partner and director at Toy Plus and previous senior Hasbro executive Michael Block will join the group as the new chief executive officer of Witty Toys, the toy company established and run by Rainbow since 2008.

 “I'm excited to join the Rainbow family and bring my expertise to Witty Toys,” says Block. “I look forward to exploring new opportunities and to developing new projects, while facing the challenges the competitive and dynamic toy industry offers.”

Before taking up this role at Witty Toys, Block has been running a consulting business, served as a director of Greenmonkey Yoga and was an advisor to Real Eats. He was previously a partner and director of Toy Plus and director of Smart Christmas Solutions and held senior management and international sales and marketing roles at Hasbro. Block is a graduate of American University.