McFarlane Toys Appoints EVP, Global Business Development and LicensingMcFarlane Toys Appoints EVP, Global Business Development and Licensing
15-year entertainment and licensing industry vet Tanya Visano has taken the position.
October 1, 2020
McFarlane Toys has expanded its licensing program with the addition of Tanya Visano.
Visano has more than 15 years of entertainment and licensing expertise, both domestically and internationally. Her new role will focus on strategically growing McFarlane Toys' domestic and international business. Additionally, she will lead the delivery of high-value transfers between partners and be involved in implementing new approaches to deepen McFarlane Toys' analytical capabilities.
"McFarlane Toys has a proven track record of working with renowned and award-winning brands, franchises, and companies to make a variety of high-quality toys and figures that appeal to fans and consumers of all ages,” says Todd McFarlane, chief executive officer and creative force, McFarlane Toys. "We are excited to leverage this expertise to secure more master toys licenses with top global brands."
Visano will work closely with licensing director, Jen Cassidy, to continue its strategic growth of major properties and brands to its licensing portfolio. Cassidy's recent efforts lead to the acquisition of brands “DC Comics,” “Fortnite” and “My Hero Academia.” Cassidy will continue to lead the acquisition strategy in collaboration with Visano.
"I am exceptionally excited to be joining the McFarlane Toys team, an art and content-driven company,” says Visano. “The DNA of exceptional talent starts with our founder Todd McFarlane and extends throughout the organization. Coupled with a high standard in product development. From our sculpts, that undergo a meticulous process, to the premium articulation and paint decoration that maintains artistic integrity, McFarlane Toys products have a luxury appointment at mass pricing."
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