Dreamtex is on board to develop a variety of branded home goods for the U.K. and Eire.
EUROPE–MGA Entertainment has partnered with Dreamtex for a collection of home textiles inspired by its collectible toy line L.O.L. Surprise!, in a deal brokered by The Point.1888.
Dreamtex will now produce and distribute a line of L.O.L Surprise!-themed bedding, curtains, towels, blankets, pillows, rugs and wall décor dolls.
The L.O.L. Surprise-themed products will be available throughout the U.K. and Ireland.
“L.O.L. Surprise! is currently the No. 1 selling toy in the U.K. We are already seeing huge interest in the range and a rapidly growing order book,” says Andrew Downie, commercial director, Dreamtex. “It’s a fantastic concept that has really captured the interest of children around the world with its many different layers of exciting surprises. We’re looking forward to developing the collection further with L.O.L. Surprise! Pets and retail exclusive designs.”