Jazwares will create a toy line inspired by Amazon Studios and Gaumont’s “Do, Re & Mi,” an upcoming animated series for preschoolers that follows the musical adventures of three best birdie buddies and features the voice talents of Kristen Bell, Jackie Tohn and more.
“‘Do, Re & Mi’ is sure to enthrall little ones and it’s the kind of high quality, enriching content that lends itself well to preschool toys,” says Laura Zebersky, chief commercial officer, Jazwares. “We are looking forward to working with Gaumont and Amazon Studios on developing the line so that it captures the magic of this highly anticipated animated series.”
The toys, which will feature the characters from the show, will also be themed around “Do, Re & Mi’s” key pillars of friendship, fun and adventure, and the power of music. Jazwares’ “Do, Re & Mi” toy line will include plush, musical instruments, figures and playsets geared towards preschoolers ages 2 to 5. The lineup will feature characters, settings and music that little ones will recognize from the show.
“We’re excited to work with Jazwares to further expand the musical world of ‘Do, Re & Mi,’” says Nicolas Atlan, president, Gaumont U.S. “It’s thrilling to see how Amazon Studios has approached ‘Do, Re & Mi,’ elevating it beyond our expectations. We look forward to offering parents and children the ability to discover and appreciate the power of music, in a fun and meaningful way through the engaging storytelling of the series and beyond the screen by making their own music through play with the exciting toy line Jazwares will bring to the market.”
The “Do, Re & Mi” toy line is set to hit retail in conjunction with the series in 2021.