Sponsored By

Jazwares to Produce ‘Do, Re & Mi’ Toy Line

The kids’ series will be supported by a toy line.

License Global

November 18, 2020

1 Min Read
doremi.png

Jazwares will create a toy line inspired by Amazon Studios and Gaumont’s “Do, Re & Mi,” an upcoming animated series for preschoolers that follows the musical adventures of three best birdie buddies and features the voice talents of Kristen Bell, Jackie Tohn and more.

“‘Do, Re & Mi’ is sure to enthrall little ones and it’s the kind of high quality, enriching content that lends itself well to preschool toys,” says Laura Zebersky, chief commercial officer, Jazwares. “We are looking forward to working with Gaumont and Amazon Studios on developing the line so that it captures the magic of this highly anticipated animated series.”

The toys, which will feature the characters from the show, will also be themed around “Do, Re & Mi’s” key pillars of friendship, fun and adventure, and the power of music. Jazwares’ “Do, Re & Mi” toy line will include plush, musical instruments, figures and playsets geared towards preschoolers ages 2 to 5. The lineup will feature characters, settings and music that little ones will recognize from the show.

“We’re excited to work with Jazwares to further expand the musical world of ‘Do, Re & Mi,’” says Nicolas Atlan, president, Gaumont U.S. “It’s thrilling to see how Amazon Studios has approached ‘Do, Re & Mi,’ elevating it beyond our expectations. We look forward to offering parents and children the ability to discover and appreciate the power of music, in a fun and meaningful way through the engaging storytelling of the series and beyond the screen by making their own music through play with the exciting toy line Jazwares will bring to the market.”

The “Do, Re & Mi” toy line is set to hit retail in conjunction with the series in 2021.

Read more about:

Jazwares

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like