Jazwares, ‘CoComelon’ Tinker with Toy Deal

Treasure Studio, the creators of YouTube channel “CoComelon,” has tapped Jazwares to create the very first line of toys inspired by the 3D animated video series.

Samantha Freeman of TRAUB brokered the deal between Treasure Studio and Jazwares.

‘CoComelon’ launched on YouTube in 2006 and has more than 72 million subscribers. The new toy range inspired by the channel is set to launch this fall.

“’CoComelon’ has been a standout in kids’ entertainment for more than ten years and its impressive popularity continues to grow,” says Freeman. “We look forward to working closely with Jazwares as well as other key new partners as we develop a robust licensing and merchandising program for this remarkable brand.” 

 “Our primary goal with ‘CoComelon’ has always been to engage families with entertaining and educational content that makes universally-relatable preschool moments fun,” said Jay Jeon, founder and chief executive officer, Treasure Studio. “We’re excited about partnering with Jazwares to extend the benefits of our videos beyond the screen for the very first time and give young children great new ways to experience the stories and familiar characters from one of their favorite YouTube channels.”    

The initial “CoComelon” line from Jazwares will include categories including plush, bath play, vehicles, figurines and role play. The toys will feature characters and items familiar to fans.  

 “As more families are co-viewing content on YouTube, they are looking for new ways to enjoy their favorite characters and moments off-screen, making this the perfect time to debut a toy line inspired by ‘CoComelon’ programming,” says Michael Rinzler, external vice president and partner, Jazwares.