IMC Toys Enters New Categories with DinobytesIMC Toys Enters New Categories with Dinobytes

IMC Toys has announced it is venturing outside of the doll category and broadening its consumer base with a new brand, Dinobytes.

The Dinobytes game featured a classic battling play pattern designed for kids. Ready for action straight out of the packaging, the goal is to knock an opponent’s helmet off to be declared the winner. Available exclusively on Amazon, there are several iterations of Dinobytes to collect:

“This is a whole new endeavor for IMC Toys,” says Crystal Ganir, vice president, global, North America head, marketing, IMC Toys. “We’re very excited to be expanding our product lines to engage with a new demographic of kids. We know they’ll love the exciting battling play pattern and the ever-popular dinosaur theme, as where parents will love the fact that Dinobytes gets kids away from the screen and socializing with one another.”