Henson Names Toy Partner

The Jim Henson Company has appointed Tomy International, formerly RC2/Learning Curve Brand, master toy partner in the U.S. for its Pajanimals brand.

Tomy will develop an assortment of toys and juvenile products for the U.S. market including plush, nighttime projectors, monitors, nightlights, nap mats and play mats for delivery in spring 2013.

“We were very impressed with Tomy International’s strategy for Pajanimals and their understanding of the marketplace and believe that the company shares our vision and commitment for bringing these characters to young children and their parents as both entertainment and developmental tools,” says Melissa Segal, senior vice president of global consumer products for The Jim Henson Company.

"We look forward to our continued partnership with The Jim Henson Company on Pajanimals and plan to provide appropriate parenting and play solutions that address everyday learning experiences for parents and their children,” says Peter Henseler, president of Tomy International.