Hasbro, Xplored Announce Partnership

Deal will explore the integration of smart-sensing technology, AI and dynamic multimedia in board games.
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License Global

July 24, 2023

Hasbro logo.
Hasbro logo. Hasbro

Hasbro and Xplored, a company focused on gaming technology, have reached a strategic partnership to transform board games by integrating smart-sensing technology and dynamic multimedia content. Under the terms of the agreement, Xplored will collaborate with


to develop a new tabletop platform that combines digital and physical play.

Xplored’s technology connects physical and digital worlds, keeping players focused on the game. At the same time, the system resolves rules and character behaviors and provides innovative gameplay, new scenarios and ever-changing storytelling events. The technology allows players to learn by playing with no rulebook needed, saves games to resume later, enables remote gameplay, and offers features like immersive contextual sound and connected dice. Just play, and the game senses every move. 

“As the global leader in tabletop games, we envision a future where technology seamlessly integrates into analog gaming experiences and working with Xplored enables us

to deliver innovative gameplay to our players and fans, limitless digital expansions to physical games, seamless onboarding, and powerful AI-driven game mechanics,” says Adam Biehl, senior vice president and general manager, Hasbro Gaming. 

“Hasbro has a vast portfolio of brands and represents the most recognizable and iconic names in board games,” says Davide Garofalo, founder and chief executive officer, Xplored. “These games have been bringing joy and entertainment to fans and families for generations, and we look forward to continuing that tradition by empowering Hasbro’s brands with our smart Teburu technology to enhance the user experience.” 



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