Goliath Expands Licensing Relationship with Paramount for ‘The Garfield Movie’

Goliath, a family-owned toy and game company, has announced an extension of its global partnership with Paramount Consumer Products to debut a series of plush toys for the new theatrical film, “The Garfield Movie,” produced by Alcon Entertainment and distributed by Sony Pictures Entertainment, only in theaters May 2024.  

Goliath will design, develop and manufacture plush toys as the official global plush partner for the film. 

The collection will debut in parallel with “The Garfield Movie” release, starring Chris Pratt as the voice of Garfield. Garfield and Odie 8-inch plush toys will be available on shelves and online. The two characters are the first of a full character lineup to reach the masses in fall 2024. 

“Goliath has mastered the agility to respond to the on-demand wants and needs of our audience to deliver innovative product lines to market,” says Brian Weiss, president, North America, Goliath. “Garfield has touched the hearts and homes of many for decades, and it’s an honor for Goliath to be able to give fans the opportunity to hug him in real life.” 

“Goliath has been a trusted partner in bringing our properties to life, and we’re excited to see this relationship continue to flourish with ‘The Garfield Movie,’” says Dion Vlachos, executive vice president, licensing and retail, consumer products and experiences, Paramount. 

Related:PUMA Reveals Garfield Collection

Goliath will bring “The Garfield Movie” initial plush collection to the global market in spring 2024.