Disney Unveils Disney Junior Toy Line

Disney Consumer Products has unveiled more than 130 toys inspired by four series on its Disney Junior programming block on Disney Channel. Disney Junior will launch as a 24-hour stand-alone channel for kids 2-7 on March 23.

The toy line features colorful play sets, figures and feature plush from Fisher Price; role play sets, accessories, plush and dolls from Just Play; interactive board games from Wonder Forge; children's electronics from VTech; ride-ons from Kiddieland; and bikes and scooters from Huffy.

Products feature Disney Junior properties including Jake and the Never Land Pirates, Mickey and Minnie Mouse and Doc McStuffins.

"Disney Junior has proven to be a favorite with preschoolers and their parents; consumer response has been so strong that it has generated tremendous demand for products and resulted in our most robust Disney preschool toy line ever," says J.D. Edwards, senior vice president, media networks licensing for DCP.

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