Sponsored By

Comic-Con@Home: Baby Yoda Takes Off with Hot Wheels Model

Mattel announced a new Hot Wheels model inspired by “The Mandalorian” character The Child.

License Global

July 25, 2020

1 Min Read
The Child Hot Wheels[1].png

Mattel has announced a new collaboration with Disney for a Hot Wheels diecast model inspired by “The Mandalorian” character The Child.

The character-inspired model features The Child peeking out of the diecast car and highlights small Easter eggs throughout the design. Inspired by the Disney+ original, “The Mandalorian,” the character is known by fans as Baby Yoda due to its similarities to the classic “Star Wars” character.

The announcement was made during a slate of new Hot Wheels announcements made at Comic-Con@Home. During the “Hot Wheels Designing Fans Exclusives” panel, Mattel’s Molly Hampton (global marketing manager), Bryan Benedict (senior manager, vehicles product design), Chris Colangelo (manager, vehicles product design), and Sam Kok (key lead designer, vehicles packaging), shared a host of new car models set to debut in 2020 as well as 2021.

According to Colangelo, the character was fast-tracked for design following the popular launch of the character and streaming series debuted late last year. The designer reported that the diecast car was made ahead of the traditional 14- to 18-month period it usually takes to design a model.

Mattel says the new Hot Wheels model will launch in Spring 2021. It will be joined by a growing slate of other consumer products for “The Mandalorian” that were announced earlier this year.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like