[email protected]: Baby Yoda Takes Off with Hot Wheels Model

Mattel announced a new Hot Wheels model inspired by “The Mandalorian” character The Child.

July 25, 2020

Mattel has announced a new collaboration with Disney for a Hot Wheels diecast model inspired by “The Mandalorian” character The Child.

The character-inspired model features The Child peeking out of the diecast car and highlights small Easter eggs throughout the design. Inspired by the Disney+ original, “The Mandalorian,” the character is known by fans as Baby Yoda due to its similarities to the classic “Star Wars” character.

The announcement was made during a slate of new Hot Wheels announcements made at [email protected] During the

“Hot Wheels Designing Fans Exclusives”

panel, Mattel’s Molly Hampton (global marketing manager), Bryan Benedict (senior manager, vehicles product design), Chris Colangelo (manager, vehicles product design), and Sam Kok (key lead designer, vehicles packaging), shared a host of new car models set to debut in 2020 as well as 2021.

According to Colangelo, the character was fast-tracked for design following the popular launch of the character and streaming series debuted

late last year. The designer reported that the diecast car was made ahead of the traditional 14- to 18-month period it usually takes to design a model.

Mattel says the new Hot Wheels model will launch in Spring 2021. It will be joined by a growing slate of other consumer products for

“The Mandalorian”

that were announced earlier this year.