Interactive Licensing Management has secured a deal to exclusively represent the worldwide interactive entertainment rights for the International Table Tennis Federation.The rights also incorporate all of the ITTF's international events and competitions,

April 6, 2018

1 Min Read

Interactive Licensing Management has secured a deal to exclusively represent the worldwide interactive entertainment rights for the International Table Tennis Federation.

The rights also incorporate all of the ITTF's international events and competitions, including the World Cup, Pro Tour and the Table Tennis World Championships that have been running since 1926.

The addition of the global sports license grants the publisher or developer the rights to all players, venues and images from ITTF events.

"Table tennis is a long-standing Olympic sport and a sustainable brand that does not require reinventing every few years," says David Colley, managing director of ILM. "The license provides a realistic opportunity to build the biggest table tennis online community and ILM is looking forward to exploring all the potential opportunities afforded by this exciting license with publishers and developers."

The link between table tennis and interactive entertainment dates back to the earliest days of video games and Pong, the first video game developed by Atari. The deal being brokered by ILM incorporates the rights for all current interactive platforms, including home console and PC formats, as well as the potential to develop a massively multi-player online game. The application of the license is not limited to the traditional retail boxed product model, as it also encompasses all future interactive platforms, including mobile device gaming and digital distribution markets.

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