ZAG Opens Office in Mexico

The office in Mexico City will be led by Betsabe Luna Gonzalez.

License Global

September 2, 2021

2 Min Read

ZAG has established its first Latin American-based office in Mexico City to spearhead the country’s licensing and merchandising activities for the company’s portfolio of “ZAG Heroez” brands.

Betsabe Luna Gonzalez, who was appointed in May as director, retail and licensing, Mexico and Central America, ZAG is reporting to Angela Cortez, vice president of consumer products, Latin America, ZAG. Luna Gonzalez will further develop the company’s brands, appoint new licensing partners and work directly with licensees, retailers, and promotional partners to implement a retail strategy that will increase market share visibility and shelf-space for the company’s brands and establish cross-campaigns with partners in the region. 

“With the opening of our first office in Latin America, we are able to have boots on the ground to further ramp up our licensing and merchandising activities across the region for our brands,” says Jeremy Zag, founder and chief executive officer, ZAG. “We anticipate opening additional new offices in the region over the coming months given the phenomenal growth of ‘Miraculous’ as we continue to develop new content. Season four of the series will launch later this year on Disney +, followed by our movie ‘Ladybug and Cat Noir: The Awakening’ in 2022.  We also have a new ‘Miraculous’ spin-off series to be announced later this year; and our newest series, ‘Ghostforce’ will be coming soon on Discovery Kids.” 

In Mexico, the new toy line from Playmates and ZAG Lab, distributed by Bandai Mexico, launched in fall 2020, including fashion dolls, mini dolls, playsets and role play with new product lines launching in 2022. 

Additional strategic partners for the territory include Fantasy Ruz (costumes); Unions Kids (apparel); Photopack (backpacks, lunch boxes and pencil cases); 4E (health and beauty); Flying Wheel (skates, scooters tricycle, bicycles, and protective gear); Andromeda (stationary and dinnerware exclusively for Avon); Glowalker (footwear); Granmark (party goods); and Siglo XX1 (melamine) among others.

“We want to thank Tycoon and their team for their oversight of ‘Miraculous’ for the last years in Mexico,” says Cortez.  “In partnership with ZAG, Tycoon paved the way for the success of the brand in the country, and we appreciate their support as we have built our Latin America team, and open our new office to support ZAG’s brands directly in the marketplace.”

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