WildBrain CPLG Brokers ‘Star Trek,’ BeArty Range

WildBrain CPLG, a leading entertainment, sport and brand licensing agency, has secured a deal with technology company BeArty for an innovative digital wall art range based on the entertainment brand “Star Trek.” Brokered by WildBrain CPLG on behalf of ViacomCBS Consumer Products, the partnership sees the launch of a collection that enables fans to display “Star Trek” artwork on their Smart TVs.

“‘Star Trek’ has a hugely loyal and wide fan base, and this innovative new partnership with BeArty gives those fans an exciting opportunity to access their favorite artwork in an affordable and accessible way,” says John Taylor, vice president, Northern Europe and managing director U.K., WildBrain CPLG. “We look forward to seeing fans around the world replacing their blank TV screens with eye-catching ‘Star Trek’ ships in their homes and offices.” 

Through BeArty’s proprietary Vizzio Art software, which is downloaded onto a Smart TV, consumers can navigate thousands of artwork options through the Vizzio Art mobile app. This new “Star Trek” offering will feature hundreds of images from the internationally successful franchise and be available to subscribers beginning August 2020.

“BeArty is excited to launch this new platform, which will allow fans to experience ‘Star Trek’ all day long,” says Patrick Ashworth, founder and chief executive officer, BeArty. “With the large and growing wall decoration market and the widespread use of smart phones and Smart TVs, it is finally time to make a real impact in the market and make art available to everyone and empower them to change their wall décor in just a couple of clicks.”