Vikingard/Vikings Crossover Announced

In-game integrations will debut later this month.

License Global

August 5, 2022

1 Min Read
Vikingard and "Vikings" promotional image.
Vikingard and "Vikings" promotional image.MGM

NetEase Games and MGM have announced the first crossover event between NetEase Game’s mobile video game, “Vikingard,” and the studio’s television series, “Vikings.” Debuting Aug. 23, the first in-game integration will feature content and themed events related to Season 1 of “Vikings” that allow players to experience the journey of the Ragnar Lothbrok. 

The first “Vikings”-themed integration into “Vikingard” will allow players to recruit and battle alongside characters, Ragnar, Lagertha, Rollo and Floki. Once the first in-game integration is complete, the four characters will accompany and help players in their quests. Players can join and advise Ragnar on his path to become king, or they can invite Ragnar, Lagertha, Rollo and Floki to visit their own tribes and receive insight into their respective journeys. Players can befriend the “Vikings” characters and earn exclusive rewards. 

“The ‘Vikings’ franchise has exploded in popularity around the world, and we look forward to bringing our dedicated fans a new and exciting way to experience epic ‘Vikings’ adventures with this series of ‘Vikingard’ in-game integrations,” says Robert Marick, executive vice president, global consumer products and experiences, MGM

“We’re excited to partner with the ‘Vikings’ franchise, who undoubtedly influenced and inspired many viewers,” says Ethan Wang, senior vice president, NetEase. "We believe this collaboration will be a perfect match and it will bring enjoyment and surprises to both our users and ‘Vikings’ fans.” 

Related:MGM Celebrates 45th Anniversary of ‘Rocky’ with New Licensing Program

NetEase Games has also revealed there are more “Vikings”-themed crossovers planned, with additional limited-time integrations in the works that will expand players’ journeys through the “Vikings” universe even further. 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like