Rocket Licensing Tapped as ‘Yakka Dee!’ RepRocket Licensing Tapped as ‘Yakka Dee!’ Rep

Rocket Licensing has been appointed as the international licensing agent (excluding China) for CBeebies show “Yakka Dee!”

“‘Yakka Dee!’ is a real gem in CBeebies’ programming and combines all of the must-have attributes of a successful preschool property – fun, education and great characters – with contemporary, bright and instantly recognizable production,” says Rob Wijeratna, joint managing director, Rocket Licensing. “We are also proud to be representing an ethnically inclusive brand, with Dee as a non-white lead character having become an inspiring role model for many. The loyal fan base is ready and waiting for consumer products and we’re excited to start talking to licensees.”

Initially, Rocket’s core focus for the property will be on toy and publishing categories, as well as educational product and resources, followed by other preschool product categories including apparel, accessories, social stationery and games. Consumer demand for licensed product is high, with weekly requests from parents via the brand’s social media pages for toys.

"We are thrilled to partner with Rocket for ‘Yakka Dee!’ licensing,” say Steve Smith, Lotte Elwell and Katie Simmons, producers, “Yakka Dee!” “We are so proud of our character, Dee, and have seen firsthand how she empowers children to speak with confidence, energizing them and connecting deeply with them. We are looking forward to working with Rocket to create more touchpoints for our audience, and in so doing help more children."

Currently in its third season, the animation and live-action program is now in production for seasons four and five, which are due to air in 2021, with 100 x 5-minute episodes in total.