Report: Half of U.S. Families with Young Children Subscribe to Disney+

According to a report from Ampere Analysis, up to 50 percent of U.S. internet users with children under the age of 10 in their households have subscribed to the Disney+ streaming service.

The market research firm states that its findings show the streaming platform has been “disproportionately successful in engaging core audiences in its home market” since launching in November 2019.

The report found that just more than four in 10, or 41 percent, of 18- to 24-year-olds say they have access to the streaming service. Fifty-fice percent of all Disney+ subscriptions in the U.S. are made up of households with kids, while one-in-five paid subscription members are between the ages of 18 and 24.

“The latest figures from our consumer media tracker indicate a very promising start for Disney+, with success in converting its two most important target audiences,” Mina Modha, consumer research lead, Ampere Analysis, told Deadline. “It will now be key for Disney to ensure it retains these customers with a mix of new Disney+ originals and new release movie titles. Furthermore, while there is still room for growth among both the two core demographic groups, it will be imperative for Disney+ in the longer term to broaden out its content offering to appeal to a wider audience.” 

Disney+ is set to launch in Europe on March 24, and the service has released titles early in response to the COVID-19 outbreak, including “Frozen 2.”