Rainbow Productions Adds New Characters to PortfolioRainbow Productions Adds New Characters to Portfolio
TV, streaming and publishing favorites available for appearances all over the U.K.
May 25, 2023
Rainbow Productions, a U.K. supplier of more than 140 licensed children’s characters for personal appearances, has announced the addition of new costume characters to its portfolio.
The characters include:
True, the 8-year-old heroine of “True and the Rainbow Kingdom”
The original Stormtroopers from “Star Wars”
Master Moley, star of his own animated series
Mia and Twinkle from the CGI-animated web series, “Little Baby Bum”
Janet and Bill, the stars of Julia Donaldson and Axel Scheffler’s latest book, “The Smeds and The Smoos”
These characters are available for meet-and-greet appearances at third-party events at venues such as shopping centers, theme parks, retailers and festivals. In addition, a sing-along activity can be added to “Little Baby Bum” appearances, and the original Stormtroopers can perform a dance routine.
Such appearances are very popular with young fans and generate brand visibility and increased customer engagement; retail tours, in particular, directly boost average sales on character-related merchandise, in some cases by as much as 200%.
Rainbow Productions also employs some of the best-trained actors in the unique medium of costume character portrayal so that accurate personalities and signature movements for the chosen characters are delivered.
Magdalena Foulkes, licensing director, Rainbow Productions, says, “From established hits like ‘Peppa Pig’ and the Teletubbies to these enormously popular recent favorites like Master Moley and Janet and Bill, the demand for children’s characters appearing in person is stronger than ever – from kids, parents, retailers, theme parks, festivals and more. We’re thrilled to be recognized as the go-to name for U.K. licensed character appearances.”
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