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‘Queer Eye’ Launches CP Line, Online Store

The popular television show is branching out into licensing.

License Global

November 6, 2020

2 Min Read

“Queer Eye” is going retail. Scout Productions, the multimedia company behind “Queer Eye” and “Legendary,” has announced a multi-layered licensing program of new products and the launch of QueerEyeStore.com, bringing fans all things fashion, inclusivity and “Queer Eye.”

The program, created in partnership with the show’s licensing representative IMG, features products based on the television series, including an extensive new apparel line featuring the Queer Eye personalities, which is available now on Amazon and on QueerEyeStore.com. Other highlights include the recently launched exclusive home furnishings line at Walmart.com and a successful line of Queer Eye-themed books, including the YA book for pre-teens.

Inspired by the show’s positivity and kindness, the new environmentally friendly apparel line of t-shirts, hoodies/sweatshirts, masks and accessories features artwork from a group of designers who are active members of the LGBTQIA community.

“Scout is a company that was built to have a positive impact on the LGBTQ community,” says Joel Chiodi, senior vice president, strategic development, Scout Productions. “We are extremely proud of our Queer Eye licensing program and have been overjoyed at the overwhelmingly positive response to all of our products, especially the home furnishings line at Walmart.com where the product continues to be in high demand as soon as it is released. With the launch of QueerEyeStore.com, we are able to bring thoughtfully designed, environmentally friendly products directly to the fans, while also raising money for an amazing organization whose positive impact on the lives of LGBTQ youth cannot be understated.”

A portion of the proceeds from every sale will benefit the Ali Forney Center, the nation’s largest agency dedicated to LGBTQ homeless youth. Each item incorporates the designers’ favorite parts of the show, and new items will continue to roll out, including a soon-to-be-unveiled winter line.  

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Queer Eye

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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