July 5, 2019
Pocket.watch has launched a new animated series and licensing property from “The Fairly OddParents” creator Butch Hartman.
Based on YouTube creators, “HobbyKidsTV” the show will premiere on their the HollyKidsTV YouTube channel on June 22. The series will then be leveraged for licensing deals across the consumer products space. Current licensing agreements for the series include:
Toys and novelties from Just Play;
Apparel from The Bentex Group;
Bedding and room décor from Franco Manufacturing and
Pajamas from Bioworld.
HobbyKidsTV is one of the largest kids and family channels on YouTube. Over the channel’s lifetime, it has received more than 7.5 billion views. The creators’ new cartoon will follow the three Hobby brothers as they use fun, food and inventions to triumph over their arch enemies “the Slobby Kids.”
Each of the new products inspired by the series will be exclusively sold at Walmart and supported by a promotional partnership with Carl’s Jr. and Hardees (CKE). The Carl’s Jr. collaboration will come in the form of a dedicated HobbyKids Adventures Star Pals kids’ meal sold at the fast food chain’s nationwide restaurants.
“We were thrilled when the HobbyKids family signed on as Pocket.watch’s first creator partner back in 2017, and we immediately started brainstorming around ways we could work with them to build them into a true global franchise leveraging their obvious and palpable appeal,” says Chris M. Williams, founder and chief executive officer, Pocket.watch. “With the launch of the series, and the amazing partnerships with Walmart and CKE, we are excited to once again be bringing kids and families more of what they love through expansions of their favorite creator brands.”
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