Sponsored By

‘Planet Earth’ Rolls Out Green-Minded Licensing Program

BBC’s award-winning production “Planet Earth” is now evolving into a consumer products brand. The BBC has partnered with several leading toy companies to launch products inspired by “Planet Earth.” As far as possible,

April 6, 2018

1 Min Read

BBC’s award-winning production “Planet Earth” is now evolving into a consumer products brand. The BBC has partnered with several leading toy companies to launch products inspired by “Planet Earth.” As far as possible, the “Planet Earth” branded products will use environmentally friendly or recycled materials and manufacturing processes that are less harmful to the environment—offering consumers the opportunity to take small, everyday steps to help safeguard the planet.

Master toy licensee Planet Toys will unveil a full collection of eco-friendly products, including a collection of plush spotlighting some of the animals featured in the series. The deluxe plush comes packaged with a DVD featuring kid-friendly footage of the specific animal, pulled from the BBC’s nature library. The plush stuffing is made from recycled bottles and the packaging is made from recycled materials.

Planet Toys’ line also includes science and learning activity kits, recycling kits as well as outdoor explorer kits that enable kids to get active and engaged in exploring the world around them, helping inspire them to do their part to preserve the planet. Other highlighted items include the Enviro-Grow Geo Globe where kids can pour water on Earth and see grass grow where the continents are.

Additionally, USAopoly’s Monopoly: Planet Earth Edition gives fans the chance to buy, sell, and trade the earth’s most natural resources, landscapes, and animals. Also, Modern Publishing’s program of “Planet Earth” children's titles, includes Deluxe Photo Activity Board Books, Coloring, and Activity Books, Jumbo Floor Pads, Sticker Books, Wall Art Activity Cards, and much more, all made from 100% recycled paper.

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like