January 21, 2021
CBSAccess has rebranded as Paramount+ and is set to launch on Mar. 4. The rebrand will also see an addition of library shows from CBS, BET, Comedy Central, MTV, Nickelodeon and more. Networks like BET, Comedy Central and other ViacomCBS imprints will also produce original content for the service.
With the rebranding, ViacomCBS is hoping to become a bigger player in global streaming.
“Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling,” says Bob Bakish, president and chief executive officer, ViacomCBS. “With Paramount Plus, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”
Paramount Plus is set to offer around 30,000 series episodes and films in the service.
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