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August 13, 2018
The product range will include automotive, home décor, collectibles and consumer electronics accessories. The deal was brokered by Alita Friedman, chief executive officer of Alita’s Brand Bar, the licensing agency for My Singing Monsters."We appreciate this opportunity to grow the product line for our players with FanWraps," says Catherine Winder, chief executive officer, Wind Sun Sky. "With their strong fan-centric pop culture licenses, we know FanWraps will deliver quality products for our brand. "We were glad to see the expansion of this exciting game into animation and to have been granted the rights to produce ‘My Singing Monsters’ accessories,” says Nick Murray, president, FanWraps. “Their significant library of user-generated content with over 150 Million views on YouTube gives us a large audience to reach with our collectibles.” The first wave of products will be released for the 2018 holiday season and will be available online and at select retailers.
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