January 29, 2021
Moonbug Entertainment has announced it has made Redibra, a leading brand licensing and extension agency, the licensing agent for its properties in Brazil.
“At Moonbug, we’re committed to developing premium, enriching content that parents and children can enjoy together, and a key part of this mission is ensuring our IP is accessible globally,” says Simon Philips, senior in-house advisor, Moonbug. “Redibra’s award-winning work and thoughtful approach to brand management makes it the right partner for us to help Brazilian kids build deeper connections with our beloved characters.”
Redibra will develop a targeted consumer products program for Moonbug’s popular IP including “CoComelon” and “Blippi.”
Moonbug’s content is available on Netflix and YouTube in Brazil. “CoComelon” – one of the properties Redibra will manage – was one of the top performing titles on Netflix in 2020 and has surpassed 100 million subscribers on YouTube.
“We are excited about the opportunities Moonbug will bring to Brazil,” says David Diesendruck, chief executive officer, Redibra. “It’s values and content combined with its digital distribution are a powerful combination that will strongly resonate with our local families.”
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