"Barbie Fashion Battle," a micro-fashion reality competition show, is part of a broader slate of more than 25 projects in development at Mattel Television.

License Global

March 22, 2021

2 Min Read

Mattel and Mission Control Media, the production company behind "Hollywood Game Night," "Face Off" and "The Soup," have announced they are developing a reality competition show centered around designing for Barbie.

"Barbie Fashion Battle," which aims to discover the next generation of designers, is the latest project in a slate of more than 25 shows being developed by Mattel Television.

"Barbie is one of the most recognized brands in the world, so the opportunity to collaborate with Mattel on this fun and creative project has been incredible," says Dwight D. Smith, executive producer, Mission Control Media. "We can't wait to introduce viewers to this colorful world and see all of the stunning work these fashion designers create."

"Barbie Fashion Battle" features 12 designers divided into two separate fashion houses, each headed by a celebrity, and will create miniature fashion collections for Barbie. 

The winner will receive a cash prize and the opportunity to design a line of Barbie doll fashions for Mattel Creations.

Executive producer Adam Bonnett will lead "Barbie Fashion Battle" for Mattel Television. Smith and Michael Agbabian will serve as executive producers for Mission Control Media.

"For more than 60 years, Barbie has been boss when it comes to fashion and has served as a muse for a variety of fashion designers, many of whom continue to design for her today," says Bonnett, executive producer, Mattel Television. "Now, in partnership with Mission Control Media, 'Barbie Fashion Battle' will give the next generation of designers the opportunity to design high-fashion looks for Barbie. This project is part of our broader effort to expand the Barbie content universe with new scripted and unscripted content, including the recently announced 'Barbie & Chelsea The Lost Birthday,' among other projects."

On the heels of the animated musical "Barbie Princess Adventure," Mattel is continuing to expand Barbie content through two new specials launching this year, including "Barbie & Chelsea The Lost Birthday," the first dedicated television movie featuring Barbie's younger sister Chelsea in a starring role, which will launch globally on broadcasters and streaming services this spring. "Barbie Fashion Battle" also joins other unscripted projects in development, including game shows based on UNO and Whac-A-Mole.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like