'Masha' and Samsung Plug into Italy

Now through February, consumers who purchase any model Samsung tablet will have the opportunity to access and download a vast range of "Masha and the Bear" digital content for free including full-length episodes from seasons 1-3, e-books, games and more.

“Needless to say, we are enormously excited about this promotion and our role in making it happen," says Maurizio Distefano, president, MDL. "It’s a one-of-a-kind promotional activity for the Italian market with a global leader in consumer products that will not only be enormously popular with ‘Masha’ fans but will introduce many more people to these delightful characters.”

Samsung currently offers more than 20 models of its Galaxy tablet. The offer extends to mass specialty electronics stores online and offline across the region.

The initiative is supported by a large-scale marketing campaign, as well as online and television ads, in-store points of sale and more.