King Features Expands ‘Cuphead’ Merch Program

King Features, the official licensor of Studio MDHR’s hit game “Cuphead,” has unveiled a score of licensees in categories spanning apparel, costumes, home décor and more.

New partners include Sunstaches for novelty and traditional sunglasses for kids and adults; Artovision for “Cuphead”-inspired shadowbox art, desktop art and postcards, which will be available worldwide; NTD Apparel for activewear, sleepwear and swimwear for adults and kids in Canada; Marketing Instincts for “Cuphead” skins for consoles, controllers, charging stands and more; Hypnotic Hats for socks and hosiery in the U.S. and Canada; Elope for costumes, cold weather accessories, socks and jewelry inspired by “Cuphead.”

The new licensees will also build on the initial lineup of “Cuphead” merchandise from Funko, Accutime, Fifth Sun, Dark Horse Comics, Underboss and Just Funky, which are beginning to roll out at retail.

“We have been blown away by the demand and passion that fans are showing for ‘Cuphead’ and are excited to work with these best-in-class partners to bring fans around the globe more ways to celebrate and engage with the game,” says Jarred Goro, senior director, North American licensing, King Features.