IMC Toys’ Kitoons Debuts as a Third-Party Content Distributor for Kids

IMC Toys, a toy and entertainment company, has announced its shift in content strategy. Kitoons, the umbrella brand that encompasses all of IMC Toys’ entertainment, will launch as a distributor of third-party content, transforming its platforms and channels, including YouTube, OTT and social media, into outlets for recently acquired high-quality educational series.

The first distribution agreement has been made with Millimages, a producer and distributor of children’s content, covering over eight series for current and future Kitoons users. The first external series that Kitoons will feature is “Molang.”

“We are delighted to welcome ‘Molang’ and the rest of Millimages’ series as part of our continually expanding offering,” says Raquel Roca, director, communications and distribution, IMC Toys. “We believe that this partnership with Millimages, the first of many, will strengthen our position in the market and provide a unique viewing experience for our current followers and fans of our existing series.”

In addition to the agreement with Millimages, IMC Toys continues to boost its content through partnerships with external channels and publishing platforms. Their presence on kids and general channels worldwide continues to grow monthly, solidifying Kitoons’ content as high-quality children’s entertainment.

These efforts build upon the agreement with Netflix in 2022, which allowed the company to expand the reach and audience of its acclaimed animated series further.