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HBO Max, Moët Hennessy Ink Multibrand Partnership

Max x MH collab offers tips for entertaining at home.

License Global

August 12, 2021

2 Min Read

HBO Max and Moët Hennessy have joined forces to pair select Max Original series with Moët Hennessy brands, enhancing the entertaining-at-home experience by inspiring people to watch their favorite shows, enjoying snacks and sipping signature cocktails with friends and family.

As people emerge from quarantine and expand their social bubbles, Max enthusiasts and cocktail connoisseurs can visit Moethennessyxhbomax.com to discover unique ways to craft at-home viewing experiences, including cocktail and food pairing ideas and décor and music recommendations that bring Max Original show themes to life.

The partnership kicked off in June, with the film “In the Heights” and Moët & Chandon celebrating the unifying power of community and toasting to togetherness. Viewers received tips on how to create an “In the Heights”-inspired party with recipes like Moët sangria, small bites like empanadas and a Spotify playlist of tracks from the film's original cast recording. 

"We are thrilled to be partnering with Moët Hennessy, pairing our Max Originals with their iconic Moët Hennessy brands," says Pia Barlow, senior vice president, originals marketing, HBO Max. "This partnership has something for everyone, and we look forward to fans' reactions to each pairing."

In July and Aug., Max and Moët Hennessy are reviving Aperitif Hour by inviting nature lovers and sparkling wine aficionados to enjoy the newly launched Chandon Garden Spritz while watching the florist competition, "Full Bloom," where ten florists bring their creative visions to life for a chance to take home the $100,000 grand prize. Viewers will get recipes and tips for hosting a pool or garden-side aperitif, as well as special masterclasses on creating, preserving and table scaping the perfect flower arrangement, by “Full Bloom” contestant Lutfi Janania.  

In Aug. and Sept., the partnership continues with Max Original’s “The Hype” and the newly-launched Glenmorangie X. The partnership is year-long with other to-be-announced features, all designed to integrate Moët Hennessy brands such as Belvedere, Moët & Chandon, Hennessy, Volcan de mi Tierra and others that align with Max Original content.

"We are proud to be the first company to create a multi-brand partnership with HBO Max during a time when ‘home’ has taken on exponential importance,” says Chad Stubbs, senior vice president, consumer connections, Moët Hennessy. “Together, we have developed an entertaining-at-home resource which consumers can use to find tips and recipes to show off the new mixology and entertaining skills they have developed over the past year and spark unforgettable moments as they get together to watch their favorite shows.”

Viewers will be able to learn more and purchase featured brands and special packages to enhance their at-home experiences at Moëthennessyxhbomax.com.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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