HBO Max, Amazon Strike Fire Deal

HBO Max and Amazon have struck a deal to launch the dedicated HBO Max app on Amazon’s Fire TV devices, including the Firestick and Fire tablets.

Immediately upon launch, current subscribers of HBO through Amazon’s Prime Video Channels will be able to log in to the HBO Max app with their Amazon credentials at no additional cost. The HBO app on Fire TV and Fire tablets will automatically update to become the HBO Max app; customers will be able to log in using their existing HBO credentials. New customers can also subscribe to HBO Max directly in the app.

“We are very excited that Amazon customers will now be able to enjoy the best-in-class content that lives within HBO Max,” says Tony Goncalves, head, sales and distribution, WarnerMedia. “Our continued goal is to make HBO Max and its unparalleled content available to customers across all the devices they love. Fire TV is a favorite among customers and we look forward to working with the Amazon team to engage and grow our existing subscriber base by showcasing all that HBO Max has to offer.”

HBO Max offers extra movies, shows and originals that don’t run on the regular HBO network. With the deal between Amazon and HBO Max finally struck, Roku is the last major streaming device platform that lacks support for the new app.