Haynes Publishing Writes the Book on Apparel

Haynes Publishing has entered into an agreement with licensed clothing specialist Poetic Brands for a new line of apparel.

License Global, Content Editor

June 4, 2018

1 Min Read

Haynes Publishing has entered into an agreement with licensed clothing specialist Poetic Brands for a new line of apparel. 

Under the terms of the new agreement, Poetic Brands will develop a range of men’s and women’s apparel, including nightwear that features the imagery and logo of the iconic car owner’s workshop manual.  

First published in 1966, the Haynes Manuals offered drivers information and tips on car ownership and repair.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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