January 16, 2020
Cyber Group Studios and Brand-Ward Services have revealed new licensing partners for preschool animated show “Gigantosaurus.” New products inspired by the series will soon be available in the U.K.
“Brand-Ward has strong experience in the licensing business and brand development,” says Bruno Danzel d’Aumont, vice president, international licensing and marketing, Cyber Group Studios. “I am highly confident that our partnership and joint effort will bring ‘Gigantosaurus’ in the top licensing IP in the U.K., thanks to the high quality and richness of the content of the series and the network of partners and retail skills that Brand-Ward brings.”
New licensees include TDP/Aykroyds, which will develop nightwear and underwear; Roy Lowe & Sons, which will commercialize socks; Character World for home textile; and PMS for gift products in the amusement sector.
Licensees already on the lineup include Jakks Pacific, who will launch a toy range in 2020. In addition, Outright Games has recently revealed the release date of the first “Gigantosaurus” video game made for PlayStation 4, Nintendo Switch, Xbox One and PC digital. “Gigantosaurus: The Game” will be available on March 27. Templar will also have 40 new TV tie-in books published over the next three years. Many more categories are in discussion for a launch in 2021.
“‘Gigantosaurus’ is a brand with great appeal built on a hugely successful book, which has inspired award-winning and top-rated content, widely available on many platforms, including pay TV, FTA, SVOD & digital media,” says Trudi Hayward, co-founder, Brand-Ward Service. “Securing multiple platforms is prerequisite nowadays if you want to achieve the necessary exposure.”
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