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Funimation Announces Merch for ‘Attack on Titan’ Final Season

Funimation is rolling out a slate of licensed products inspired by the series.

License Global

February 12, 2021

2 Min Read

As the battles of “Attack on Titan” take its final twists and turns, Funimation is rolling out an alliance of consumer licensed products based on “Attack on Titan.”

The final season commemorative campaign revisits fan favorites, including Beast Titan and Colossal Titan, Favorite Scouts (Eren, Mikasa, Armin, Sasha, Levi) and pivotal key moments from the first three seasons. Additional titan drops for the final season are still planned.

“‘Attack on Titan’ was part of the anime renaissance as storytelling became bolder and even more sophisticated,” says Anna Songco Adamian, vice president, licensing and merchandise, Funimation. “Funimation’s consumer products program saw a parallel trajectory of success in product development and retail distribution. The care in curation we put behind our licensing and merchandising program – along with our omnichannel approach for fan engagement – is part of Funimation’s success story with ‘Attack on Titan.’”

Fans can celebrate their love for “Attack on Titan” with high-end collectibles manufacturer Oniri Creations. The first statue features the Corporal Levi in his fight against the Female Titan in one of the scenes of the first season of the anime.

"We are thrilled to create statues of ‘Attack on Titan’ characters," says Kevin Lapi, chief executive officer, Oniri Creations. "We put a lot of effort in working on details and we are looking forward to revealing our new statue to the fans."

Produced in 1/6th scale, the statue is limited to only 999 copies and will come with its certificate of authenticity and instructions booklet. The preorders of the second statue will be announced in the spring. The commemorative merchandise is available at Hot Topic and other major and specialty retailers.

Funimation is also collaborating with Ripple Junction on apparel and accessories for the ‘Attack on Titan’ anime franchise since it first splashed onto the scene in the U.S. market.  It has been a top-tier anime title for Ripple Junction ever since. 

“We are all fans of ‘Attack on Titan’ and have had a lot of fun over the years creating apparel that the fans love to wear,” says Neil Hoynes, chief executive officer, Ripple Junction. “Partnering with Hot Topic to create a unique line of apparel leading up to the fourth and final season is bittersweet; however, we are excited to see our designs in stores and fans loving the designs we get to create.”

Fans can round out their “Attack on Titan” collection with returning partners Funko, Great Eastern Entertainment, Surreal Entertainment, Trends International and lifestyle brand, Atsuko. Internationally, “Attack on Titan” is expanding in Australia/New Zealand with Empire Apparel Group and Impact Rock Merchandise and GB Eye in the United Kingdom. Funimation is focused on growing in additional territories and categories across the globe.

As the final season draws to a close, additional “Attack on Titan” deals will be announced later this year including exciting halo fashion collaborations, fun retail promotions, Latin America expansion and both chibi and super high-end collectible partners.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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