Crunchyroll and Duolingo Partner to Immerse Learners in Anime Culture

Global popularity of anime drives rising interest in Japanese learning.

License Global

May 17, 2023

2 Min Read
Duolingo x Crunchyroll annoucement
Duolingo x Crunchyroll annoucementCrunchyroll

Crunchyroll, an international brand serving the anime experience, and Duolingo, a language learning platform, are teaming up to celebrate anime and the sixth anniversary of Duolingo’s Japanese language course. Duolingo’s Japanese course now features nearly 50 phrases inspired by popular anime series.

“We chose to partner with the leader in anime entertainment, Crunchyroll, to advance our Japanese course because we know watching TV shows and films in the language you’re studying is a great way to learn and we wanted to offer our learners a way to further immerse themselves in the Japanese language through anime,” says George Audi, senior director, business development, Duolingo. “We hope this partnership will be as delightful to anime fans as it was for our learning, design and marketing teams to work on.”

As part of the partnership, premium Crunchyroll subscribers will be eligible for a two-month trial of Super Duolingo, the premium, ad-free tier of the language learning app. Free Crunchyroll users will be eligible for a one-month trial of Super Duolingo. Duolingo learners studying Japanese may be eligible for one free month of Crunchyroll Mega Fan premium access, which provides ad-free viewing of the anime library of more than 44,000 episodes and 18,000 hours of series and films.

Related:10 Minutes With … Crunchyroll on How Timing is Critical When it Comes to Licensed Consumer Product Campaigns

To encourage language learners looking to dive into the world of anime, Crunchyroll is also making a roundup of series with easy to understand, everyday vocabulary available on AVOD for a limited time, including “Bananya,” “Free! – Iwatobi Swim Club,” “Laid-Back Camp” and “Nichijou – My Ordinary Life.”

“Anime is a dynamic medium and we know viewers have a curiosity for learning,” says Terry Li, senior vice president, emerging business, Crunchyroll. “Now on Duolingo, fans worldwide can celebrate anime through learning iconic phrases from their favorite series. We also hope anime-curious learners will be intrigued by their Japanese lessons on Duolingo and will explore all that anime has to offer on Crunchyroll.”

See Crunchyroll at Licensing Expo, taking place on June 13-15 at Mandalay Bay Convention Center, Las Vegas.

Register for Licensing Expo 2023.

About the Author(s)

License Global

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