New partnerships will further the creativity brand’s drive into kids’ and family entertainment content.

License Global

February 1, 2024

2 Min Read
Characters from "CrayolaCrew."
Characters from "CrayolaCrew."Crayola

In collaboration with like-minded organizations, Marwar Junction and Moonbug Entertainment, Crayola Studios will launch a competition format and an animated digital series.  

The Crayola Studios-Marwar Junction Productions (“Play-Doh Squished,” “Earth to Ned”) duo will produce a family competition, “The Great Crayola Showdown” (working title) in which contestants will tackle challenges that will require creative thinking and innovative problem solving.  

“We are excited to be working with Marwar Junction and Moonbug Entertainment who are experts in their respective areas and can help us to realize our vision of celebrating and inspiring creativity every day through fun, engaging content that kids and families will want to watch again and again,” says Victoria Lozano, executive vice president, Crayola. “Joining forces with Marwar Junction presents us with an opportunity to create a stand-out new entertainment concept that will give families a chance to compete in a creative setting and inspire children at home to get creative too. And teaming up with digital experts, Moonbug Entertainment, will enable us to boost our digital offering with an innovative shortform series that has color, creativity and discovery at its heart.” 

Furthering Crayola’s foray into the digital space, Crayola Studios is also joining forces with global children’s entertainment company, Moonbug Entertainment (CoComelon, Blippi), for “CrayolaCrew,” a 2D/3D CGI animated series that brings imagination to life through discovery and ideation. 

Related:A Conversation with TheSoul and Crayola

The Moonbug partnership will further extend Crayola’s digital-first strategy for shortform content, which already includes YouTube series, “Scribble Scrubbie Pets,” with Driver Studios and original branded craft and DIY content produced by Crayola-owned YouTube and social channels with TheSoul Publishing

“When it comes to imagination and creativity, Crayola is the world’s most trusted and beloved brand, known for inspiring inventive ideas and developing the tools that help bring them to life,” says Joseph Freed, founder, Marwar Junction Productions. “We can’t wait to immerse viewers in the iconic Crayola brand and create a format focused on creativity and imagination.” 

“Crayola is a trailblazer in the children’s space,” says Dan’l Hewitt, vice president, brand partnerships. “Moonbug is thrilled to partner with Crayola to bring children's imagination to life through these new upcoming digital series. As a next-generation global kids’ entertainment company, we believe every family should have access to entertaining and enriching content and are excited to support and further extend Crayola’s digital-first strategy through its owned YouTube and social channels.”  

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License Global

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