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April 6, 2018
Christina Miller has been named president and general manager for the Turner Broadcasting System networks Cartoon Network, Adult Swim and Boomerang, as well as their digital brand extensions including Cartoon Network.com and Adult Swim.com.
Miller will now be responsible for leading the business in North America and working closely with Turner International to establish short- and long-term priorities, as well as an overall worldwide strategic plan that will more closely align the kids business. In her new role, Miller has global oversight of linear and non-linear content, the consumer products group and franchise management.
“As we continue to expand and look for growth opportunities in the kids and young adults business, it is imperative that we strategically leverage the brand equity that Cartoon Network has worldwide and continue to build on the tremendous success of Adult Swim,” says David Levy, president, Turner Broadcasting System, to whom Miller reports. “Christina is a well-respected executive who has had great success growing the NBA digital business for us and also brings a wealth of experience in leading global brands and franchises in the kids' business. She is a strategic thinker with a reputation for being a collaborator and achieving great results; and I am thrilled to have her at the helm of the next evolution of this business.”
Prior to today’s announcement, Miller was general manager of NBA Digital and senior vice president of Turner Sports strategy, marketing and programming. Previously, she was senior vice president of Cartoon Network Enterprises and directed Turner’s youth and young adults consumer products and home video business in the U.S., including global licensing partnerships and merchandising strategies and retail business development for Cartoon Network and Adult Swim properties.
Miller joined Cartoon Network Enterprises in 2005 and was responsible for building the division’s first global, multi-property, strategic partnership, which brought the entire Cartoon Network portfolio of toys to market. She also launched CNE’s first consumer products franchise Ben 10, overseeing the development of the property in all key categories. Miller and her work at CNE was featured in the cover story of License! Global's June 2010 issue.
Before joining Turner, Miller served as senior vice president of brand licensing for HIT Entertainment, responsible for brand strategy and licensing for classic preschool brands including Thomas & Friends, Barney, The Wiggles and Bob the Builder.
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