Blue’s Clues Reboot Gains First Licensing PartnersBlue’s Clues Reboot Gains First Licensing Partners

Viacom Nickelodeon Consumer Products (VNCP) has secured the first licensees for Nickelodeon’s “Blue’s Clues & You!”–a reboot of the classic children’s series “Blue’s Clues.”

The deal includes three new partners for the brand including Just Play (preschool toys), Vtech (early learning toys) and Cardinal (games and puzzles). VNCP will also be on-hand during this year’s Licensing Expo to uncover potential partners for the new property.

“‘Blue’s Clues & You!’ is quickly building buzz and excitement, and we are so proud to reintroduce this iconic show to a new generation of kids and also to terrific licensing partners who can bring these beloved characters to life through product,” says Jennifer Caveza, senior vice president, toys, Viacom Nickelodeon Consumer Products. “‘Blue’s Clues’ was Nickelodeon’s first-ever billion-dollar consumer products brand, and there’s already a ton of excitement with retailers for this dynamic new take on the franchise.”

“Blue’s Clues & You!” is a refreshed version of the original Nickelodeon children’s show. In each episode, Blue the dog invites viewers to join them on a clue-led adventure to solve a daily puzzle. Three episodes of the series will debut on Walmart’s video service, Vudu, prior to an official launch on Nickelodeon in November. The remake was announced early last year.