Sponsored By

‘Beyblade’ Anniversary Content, Products Announced

The content and products aim to celebrate “Beyblade’s” 20th anniversary.

License Global

August 4, 2020

1 Min Read
beybladeburst.png

Japanese IP specialist ADK Emotions NY has unveiled that archived episodes from the global anime and toy franchise “Beyblade” have debuted on the brand’s official YouTube channel. The classic Generation 1 content is now available to watch on demand, kickstarting a celebration for the brand and laying the foundations for its 20th anniversary in 2021.

With weekly classic episode drops in both English and Latin American Spanish, the brand’s YouTube channels are reconnecting with the fandom. All of the episodes are being promoted by a social media campaign that serves both “Beyblade” demographics: long-time fans and a new generation of fans keen to discover the classic content for the first time. The Beyblade Geeks, long time “Beyblade” YouTubers, have also come on board to release a special episode that will give fans a chance to dive into the storylines and concepts of Generation 1. 

Buoyed by the social media buzz generated by the classic content campaign, ADK Emotions NY will be releasing brand new Beyblade Generation 1 apparel which will also be available this summer on Amazon. In September, a “Beyblade Burst” digital EP featuring the series theme songs will be released on all major digital distribution platforms including Spotify, iTunes and Google Play Music.

“Beyblade Burst’s” successful year will be crowned by a digital activation in the fall, which will bring together both “Beyblade” influencers and fans alike. Stay tuned for more details as we celebrate yet another thrilling year for “Beyblade Burst.”

Read more about:

Beyblade

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like