'Ben 10' Alien Party Descends on Smyths Toys Superstores
The “Ben 10” Alien Party Tour is set to hit Smyths Toys Superstores across the U.K. this summer, with a host of exciting events in August and an opportunity for fans to win their own “Ben 10” party experience.
August 10, 2018
The “Ben 10” Alien Party Tour is set to hit Smyths Toys Superstores across the U.K. this summer, with a host of exciting events in August and an opportunity for fans to win their own “Ben 10” party experience. Party tour activities include a “Ben 10” inflatable assault course, costume character appearances, giveaways, face painting and more.
Tour locations and dates include Glasgow (August 9), Wallsend (August 11), Hull (August 16), Blackpool (August 18), among other locations yet to be confirmed. Fans who can’t attend the party tour can host their own parties at home by downloading the “Ben 10” Alien Party Kit, created by Cartoon Network. The kit is available for download at http://ben10.cartoonnetwork.co.uk/downloads.
“Ben 10” fans can also enter a competition for a chance to host the ultimate “Ben 10” Alien Party for 30 of their friends at their nearest Smyths store. Action-packed party activities include exclusive access to the assault course, an Omni-enhanced augmented reality experience, costume character appearances, face painting and “Ben 10” goody bags.
“‘Ben 10’ is one of the most successful boys’ properties of all time, and bringing it to life through our Alien Party Tour is a great way for fans to get stuck in and experience it for themselves,” says Graham Saltmarsh, director of licensing, Northern Europe. “We know that activities like this, which engage fans of the show in a fun and meaningful way, result not only in an uplift in retail footfall and consumer product sales, but also a feel-good factor that provides fans with a deeper, long-term connection to our brand.” “Ben 10” airs daily on Cartoon Network.
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