New product based on the preschool series are coming up.

License Global

August 4, 2021

1 Min Read

BBC Studios, the distributor and licensing agent for preschool show “Bluey,” is expanding the brand’s consumer products offerings with eight additional licensees.

A range of introductions from new partners includes Accessory Innovations, Accutime Watch, Centric Brands, Handcraft, H.E.R. Accessories, IG Design Group, Sakar and Trends International.

The upcoming “Bluey” products will include:

  • Accessory Innovations – Backpacks, 3D bag clips, coin cases, lunch bags, luggage and small accessories debuting 2022;

  • Accutime Watch ­– Analog and digital watches and clocks, beginning with an introductory item on Amazon for Holiday 2021 and the main line arriving at retail in summer 2022;

  • Centric Brands – Sleepwear and hosiery, beginning fall 2021;

  • Handcraft – Packaged underwear, now available online at Amazon, Walmart, Kohls and Target;

  • H.E.R. Accessories – Accessories, including hair, jewelry, sunglasses and novelties, beginning spring 2022;

  • IG Design Group – Seasonal stationery and seasonal craft products, including Valentine cards debuting early 2022 exclusively at Target, and Easter egg dye kits and related accessories, seasonal tattoos and stickers and Perler fused bead kits beginning spring 2023;

  • Sakar – Wheeled goods and protective gear, starting fall 2021; and

  • Trends International – Stationery and paper goods, beginning fall 2021.

“Fans can’t get enough of ‘Bluey’ and we’re delighted to welcome to the team these exceptional new licensing partners that will provide fresh new ways for kids to enjoy series-inspired activities and adventures,” says Suzy Raia, vice president, consumer products and business development, BBC Studios. “These world-class licensees will bring an expansive assortment of products to ‘Bluey’ enthusiasts.”

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like