Banijay Brands Partners with ZURU for MasterChef Mini Range

Banijay Brands has announced a partnership with toy and consumer goods company, ZURU, to launch a new “MasterChef” Mini Brands collectables range.

The partnership will see a range of miniature “MasterChef” dishes, to create Mini versions at home, available online and in stores. In addition, the collection will expand into a broad range of mini home products based on the “MasterChef” Arovo range.

"’MasterChef’ has a broad global fanbase and this new range will cater to our younger audiences and the ‘MasterChef’ champions of the future,” says Alice Bernardi, director, international brand licensing, Banijay Brands. “ZURU is a great partner with its products promoting quality, innovation and creativity – values which are synonymous with the ‘MasterChef’ brand."

Earlier this year, Bernardi shared with License Global how Banijay Brands is celebrating two series standouts while preparing for the return of fan favorites.