February 20, 2021
Anderson Entertainment, created by Gerry Anderson, is attracting a new fan base and delighting existing fans through a growing number of streaming services. Now subscription-based streaming service BritBox has announced an expansion of its Anderson offering as part of its popular “Old School” collection of cult kids’ TV shows.
BritBox is the home for British telly from the BBC, ITV, Channel 4 and Channel 5 as well as films, remastered classics and BritBox Originals. Now the success of four Anderson shows – the original “Thunderbirds,” “Captain Scarlet” and the “Mysterons,” “UFO” and “Space 1999” – has led to BritBox adding more classics to its Gerry Anderson output.
“We’re thrilled that BritBox, the premier home for the best of British creativity has extended its Gerry Anderson offering,” says Jamie Anderson, managing director, Anderson Entertainment. “This confirms the continuing strength of the Anderson brand among viewers of all ages, a strength that will underpin our ongoing expansion strategy for the coming year.”
2021 has seen the addition of 1964’s “Stingray” and 1969’s “The Secret Service.” Further expansion is expected in the course of the year.
A multitude of international SVOD platforms have underlined the enduring popularity of classic Anderson Entertainment series. “Terrahawks” on Amazon Prime and shows on other platforms like Shout Factory, Comet and Pluto, as well as BritBox, are helping to build a new, younger following alongside the longer-term fan base. Linear programming is also getting in on the act through Forces TV and the Horror Channel, while shows on DVD and Blu-Ray continue to enjoy impressive sales.
“We've been delighted with the huge popularity of Gerry Anderson's shows on BritBox and are proud to be working with the team at Anderson Entertainment to bring these beloved TV classics together on a streaming platform for the first time,” says Craig Morris, programming and scheduling lead, BritBox.
This growth in broadcast and streaming partners will combine with the arrival of new content and an expanded direct-to-consumer and retail merchandising offering to grow the company’s market presence throughout 2021. The strategy is being led by the company’s e-commerce site, the Gerry Anderson Store, which boasts an expanding list both of licensee-supplied product and new items developed and created by Anderson Entertainment.
A new corporate website, www.anderson-entertainment.co.uk, was launched in 2021 to support this ongoing expansion.
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