‘MasterChef’ Experience Partnership Extended Between Banijay Brands and MSC Cruises

“MasterChef” At Sea and “MasterChef” At Sea Juniors competitions will continue across the fleet.

License Global

April 25, 2023

1 Min Read
MasterChef kitchen and logo
MasterChef kitchen and logoBanijay Brands

Banijay Brands has announced it has extended its partnership with MSC Cruises, the Swiss-based world’s-largest privately owned cruise company, for its immersive entertainment MasterChef experiences.

The “MasterChef” at Sea and “MasterChef” at Sea Juniors onboard cooking programs mirror the TV show, incorporating elements of the most-popular iterations from around the world. Participants of all ages have the opportunity to put their culinary skills to the test against other guests in a two-stage competition, designed to keep the entire family entertained.

“‘MasterChef’ is a timeless brand with enduring popularity on-screen and beyond, and an ever-growing, global portfolio of products and experiences,” says Alice Bernadi, director, international brand licensing, Banijay Brands. “An iconic and globally loved show, the onboard programs have proven incredibly successful with guests, and we are pleased to continue our partnership with MSC Cruises.”

“We are delighted to further extend our partnership with ‘MasterChef’ at Sea, a globally recognized brand, combining our passion for food with entertainment and continuing our commitment to offer enriching and immersive experiences for our guests of all ages,” says Steve Leatham, global head of entertainment, MSC Cruises.

Related:Banijay Brands to Launch ‘MasterChef’ Range of Kitchen Cookware and Appliances

About the Author(s)

License Global

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