“E-commerce is an important growth area for us as a business, and we are thrilled to join hands with Flipkart who has a nuanced understanding of the requirements of their millions of customers,” says
, director, international brand licensing, Banijay Brands. “This knowledge combined with their pan-India supply chain, to help deliver products faster, makes them an ideal partner for us to extend our ‘MasterChef’ offering to fans based in India.”
“As one of the most popular shows in India, ‘MasterChef’ has attracted millions of viewers across the country,” added Hari Kumar, vice-president, large appliances at Flipkart says. “The launch of their cookware and kitchen appliances range on our platform enables us to
Related:10 Minutes With … Banijay Brands
Banijay Brands is exhibiting at Brand Licensing Europe 2022. Find out more info
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