Banijay Brands has announced that it is set to launch an extensive new range of “MasterChef” products in the Indian market, through India’s homegrown e-commerce marketplace, Flipkart. The upcoming range includes pots and pans, kitchenware and small domestic appliances. 

“E-commerce is an important growth area for us as a business, and we are thrilled to join hands with Flipkart who has a nuanced understanding of the requirements of their millions of customers,” says Alice Bernardi, director, international brand licensing, Banijay Brands. “This knowledge combined with their pan-India supply chain, to help deliver products faster, makes them an ideal partner for us to extend our ‘MasterChef’ offering to fans based in India.”  

“As one of the most popular shows in India, ‘MasterChef’ has attracted millions of viewers across the country,” added Hari Kumar, vice-president, large appliances at Flipkart says. “The launch of their cookware and kitchen appliances range on our platform enables us to offer the widest selection of products in an affordable manner to our customers. Flipkart, being a customer focused e-commerce marketplace, always endeavors to bring new and innovative products to our customers’ doorstep and we are hopeful the ‘MasterChef’ range of products will be a big leap in that direction." 

Related:10 Minutes With … Banijay Brands

Banijay Brands is exhibiting at Brand Licensing Europe 2022. Find out more info here.