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Mernin will also supervise several UFC licensees.
November 29, 2023
UFC, the mixed martial arts organization, has announced that Meghan Mernin, who has played a pivotal role in driving new business and establishing the licensing vertical for the company, is being promoted to vice president, licensing, global consumer products.
Mernin is responsible for directing UFC’s global licensing strategy and overseeing new business development with IMG, UFC’s exclusive licensing agency. Mernin works closely with IMG to secure and build sustainable licensing and retail programs for UFC.
In addition, she oversees account management of most of UFC’s licensees, including Panini, Timex and Culture Kings. In her expanded role, Mernin is also responsible for the digital products team and driving current business with gaming and digital partners, including EA Sports, Draft Kings and Concept Labs, while identifying new business opportunities in the digital space.
“Meghan has proven to be a key leader of our team and has helped grow UFC’s consumer products licensing business over the last two years,” says Tracey Bleczinski, senior vice president, global consumer products, UFC. “She has been vital in shaping UFC’s global licensing effort, and with her guidance, the demand by best-in-class manufacturers and retailers to partner with UFC has never been stronger.”
Mernin joined UFC in September 2021 after a stint with Equity Management Inc. (EMI), where she served as director, client sales management. Before EMI, Mernin spent seven years with Epic Rights, a subsidiary of Universal Music Group, where she helped build licensing programs for musicians including David Bowie, KISS, Aerosmith, *NSYNC, AC/DC and others.
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