Collaboration brings an extra dimension and aims to attract new audiences to cricket through their favorite Marvel superheroes.

License Global

August 7, 2023

1 Min Read
Marvel, The Hundred collab
Marvel, The Hundred collabThe Hundred

Marvel has joined forces with The Hundred to supercharge fan experiences of the third edition of the 100-ball cricket competition.

The collaboration will see a selection of Marvel’s superheroes, including Hulk, Iron Man and Black Panther, in digital content with The Hundred players from across the eight teams to take the competition to new audiences.

“This collaboration shows the power of The Hundred to take cricket to new places,” says Sanjay Patel, managing director, The Hundred. “Marvel fans can keep an eye out for their favorite superheroes featuring in content from The Hundred on their social media channels throughout August, adding an extra dimension to the world-class cricket which will be on show.”

“We are thrilled to be working with The Hundred on this great collaboration, bringing new audiences into cricket through their favorite Marvel superheroes and exciting cricket fans in new and engaging ways,” says Annabelle Canwell, vice president partnerships, The Walt Disney Company.

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