Buffalo Games Merges with EastPoint Sports

Merger will expand the brand’s indoor and outdoor game portfolio.

License Global, Content Editor

March 14, 2023

1 Min Read
Buffalo Games logo
Buffalo Games logoBuffalo Games

Buffalo Games has announced the merger of EastPoint Sports into Buffalo Holding Corp., a subsidiary of Buffalo Games

The combination of the two companies enhances Buffalo Games’ expanded portfolio of games and puzzles. EastPoint, an outdoor and indoor recreational games brand, brings a complementary set of games to the Buffalo Games portfolio including tailgate games and lawn games such as cornhole and ladderball and indoor games including darts and air hockey. EastPoint markets its products under licensed brands such as NFL, NHL, Nerf and KanJam. Both companies have a presence in the mass retail, e-commerce and specialty channels. 

“We are thrilled to welcome the EastPoint team to our platform of market leading games,” says Nagendra Raina, chief executive officer, Buffalo Games. “We identified the outdoor/indoor games category as a significant opportunity for growth, and we look forward to bringing enhanced innovation and excitement to the category through EastPoint’s market leading products.” 

Buffalo Games is one of the largest designers and U.S. manufacturers of jigsaw puzzles, working with artists and other licensors of artwork and images including Thomas Kinkade, “Star Wars,” Charles Wysocki and others. The company’s leading games portfolio includes titles such as Watch Ya Mouth and Skee-Ball. In addition to licensed products, the company's owned brand, Chuckle & Roar, focuses on games and puzzles for preschool and young children.  

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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