World’s Cutest Dog Bites Into Licensing Deal with Buffalo Games

Celebrity pet to become inspiration for jigsaw puzzles from Buffalo.
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License Global

January 23, 2020

World’s Cutest Dog Bites Into Licensing Deal with Buffalo Games

Spotlight Licensing and Brand Management has brokered a deal granting Buffalo Games

the right to produce jigsaw puzzles featuring images of Boo, the World’s Cutest Dog.

The agreement adds to

previously announced deals

for Boo with companies such as Bradford Exchange and NobleWorks. The dog reached internet fame around the world with more than 16 million Facebook “likes” and 600,000 followers on Instagram. Boo has also been the subject of a series of books and made appearances on “Good Morning America.” He was the official spokespet for Virgin Atlantic Airlines and Dr. Dre Beats.

“We are looking forward to working with Buffalo Games and helping them choose from the vast library of adorable Boo images available to them in order to create some truly beautiful, premium-quality jigsaw puzzles, which Boo fans, dog lovers, and puzzle enthusiasts everywhere can enjoy,” says Spotlight president, Carole Postal.

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