Sponsored By

V&A Launches Pop-Up Shop

The pop-up is launching at The Grand Time Hotel in Shimao, Shanghai, China.

License Global

December 11, 2020

1 Min Read

The V&A museum has launched its latest pop-up store at The Grand Time Hotel in Shimao, Shanghai, China. Working with its master licensee in Greater China, Alfilo Brands, the museum has created an Art Deco-themed experience in one of Shanghai’s most popular shopping and leisure destinations.

The pop-up store includes themed rooms with patterns, posters and items based on the V&A archives. The pop-up will run now through January 31.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like