April 6, 2018
Holiday campaign will include new apparel, toys, video games, a musical and more.
Target is preparing for the holidays with a new marketing campaign and holiday assortment that will feature a number of top brands.
The focal point for the campaign will be a Broadway-style production called The Toycracker. The eight-minute musical will air in two four-minute segments during the network broadcast premiere of Disney’s Frozen, Dec. 11, on ABC. The production will feature musician John Legend as The Rat King and model Chrissy Teigen as The Nutcracker. It will also feature a cast of Target’s must-have holiday toys through computer generated animation.
Additionally, Target will offer a host of new products for the holiday season including:
Approximately 1,000 new pieces from the retailer’s new line for kids, Cat & Jack.
More than 1,800 new or exclusive toys including Star Wars products; Trolls exclusives; two new Disney Princesses, Elena and Moana; and games such as “Oregon Trail.”
Virtual reality products including PlayStation VR and VR One Plus.
An exclusive 10-disc box set from Garth Brooks.
“Target is at our very best during the holidays, and we’re building on last year’s winning formula to make the 2016 holiday season even better,” says Brian Cornell, chief executive officer and chairman, Target. “We’re elevating and expanding the offers that helped guests save time and money to make the most of their holidays. We’ll also inspire gift-giving, entertaining and decorating with new products and experiences online and in our stores. Most importantly, guests will find truly exceptional value through broad and simple offers timed to maximize savings on the most-shopped merchandise at each point in the season.”
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